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CDC COMMUNITY GUIDE: Cancer Prevention & Control, Client-Oriented Screening Interventions: Small Media

CDC

An Evidence-Based Practice

Description

Small media include videos and printed materials such as letters, brochures, and newsletters. These materials can be used to inform and motivate people to be screened for cancer. They can provide information tailored to specific individuals or targeted to general audiences.

The Community Preventive Services Task Force recommends interventions that use small media based on strong evidence of their effectiveness in increasing:
• Breast cancer screening by mammography

Results / Accomplishments

Results from the Systematic Reviews:
Breast Cancer:
Nineteen studies qualified for the systematic review, two were excluded from the final analysis.
• Proportion of study participants completing screening by mammography: median increase of 7.0 percentage points (21 study arms)
• Interventions were effective when tailored: 7.0 percentage point median increase (7 study arms)
• Interventions also were effective when untailored: 5.3 percentage point median increase (14 study arms)
• Reviewed studies were conducted in both rural and urban communities and among different racial, ethnic, and socioeconomic groups.

About this Promising Practice

Primary Contact
The Community Guide
1600 Clifton Rd, NE
MS E69
Atlanta, GA 30329
(404) 498-1827
communityguide@cdc.gov
https://www.thecommunityguide.org/
Topics
Health / Cancer
Source
Community Guide Branch Epidemiology and Analysis Program Office, Centers for Disease Control and Prevention
Location
USA
For more details
https://www.thecommunityguide.org/findings/cancer-...
Target Audience
Adults

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An Evidence-Based Practice meets the following HCI criteria:

  1. The program description includes at a minimum: the sponsoring organization, program goals, program implementation steps, and outcomes that have demonstrated program success in achieving the program goal in one or more localities.
  2. The results from an evaluation of the program include quantitative measures showing improvement in the outcome(s) of interest after the implementation of the program (i.e. increase in smoking cessation, not just the delivery of a smoking cessation program). The outcome measure(s) is/are compared at relevant time periods before and after the intervention or program implementation. Alternatively, the evaluation study compares the outcome(s) between an intervention group and an appropriate control group.
  3. The study is of peer-review quality and presents numbers in a scientific manner; measurements of precision and reliability are included (e.g. confidence intervals, standard errors), results from statistical tests show a significant difference or change in the outcome measure(s), and relevant point estimates and p-values are presented. Note: if the results from an evaluation of a program are presented in a scientific manner and the outcome measure is improved compared to the baseline measurement or the control group but the difference is not statistically significant, the practice is classified as effective and not evidence-based.